Schedule

2011 Cranberry Convention Program (PDF)

Loews Hôtel Le Concorde, Quebec City

March 28-29, 2011

Our cranberry, your healthy choice!

Monday, March 28

7:30 am

Arrival, registration and visits to the exhibitors’ hall

9:00 am

Convention opening: Luc DeCubber, president of the Quebec Cranberry Growers Association

9:45 am 

Economic and commercial partnership agreement between Canada and Economic Union – Risks and possibilities
*Louise Vaillancourt, assistant Director of commercial and intergovernmental policies, MAPAQ

10:30 am

Break

10:50 am 

European perspective on certification, references and trends
*France Gravel, director Ecocert/Canada

11:30am

The American market
David N. Farrimond, Executive Director, Cranberry Marketing Committee

12:00pm

Lunch

PRODUCTION:

1:30 - 5:00 pm

Cultivars research
Nicholi Vorsa, professor of plant biology and pathology and director of the Philip E. Marucci Center for Blueberry and Cranberry Research and Extension at Rutgers University, New Jersey

Field performance of new varieties
Nicholi Vorsa

Bees and cranberry farms: Keys for a healthy neighborhood
*Madeleine Chagnon Ph.D. entomologist, associate professor at the University of Quebec, Montreal

Decision-making tools: SAgE Pesticides
*Sophia Boivin, ministère de l’Agriculture, des Pêcheries et de l’Alimentation Québec (MAPAQ)

BREAK

Survey of on-going research projects in Massachusetts
Carolyne DeMoranville, Director  of the University of Massachusetts cranberry Experiment Station

Producer’s Panel: Methods and procedures

• Luc DeCubber, Canneberge Bécancour, Quebec
• Marc Daoust, Atoca NB, New Brunswick
• Gary Jenson, Jenson Cranberry, Wisconsin

5 :30  pm

Cocktail

7 : 00 pm

Banquet 
Under the musical direction of the Alexandre Fallon Trio

TUESDAY,  MARCH 29

8:30 am

Address by the Quebec Minister of Agriculture, Fisheries and Food (MAPAQ) Mr. Pierre Corbeil

8:40 am

Impacts of climate change in Quebec agriculture
Donald L. Smith, Professor, Plant Science Department at McGill University

9:35 am

Panel: Trends and market analysis
   
• *Annie Proulx, food transformation advisor, QMAFF
    Validating the projected image

• *Maurice Doyon, Associate professor, department of agricultural economics and consumer studies, Laval University

• *Sophie de Reynal, Marketing director,  NutriMarketing (Paris)

10:35 am

BREAK

11:00 am

La Santé par le plaisir de bien manger 
*Richard Béliveau, doctor of biochemistry, professor, researcher and author of several books, including the best-seller, « Foods that Fight Cancer ». 

12:30 pm

End of convention

*Conferences to be held in French
*Simultaneous translation is available by reservation during registration