Minister Mélanie Joly announces new investments for supporting tourism in Quebec
The Government of Canada awards more than $400,000 to the RTA of Centre-du-Québec (Tourisme Centre-du-Québec), the Cranberry Interpretation Centre and the La Grange Pardue brewery farm to help promote Quebec on the Canadian and international markets
The tourism sector is a major economic driver for our regions, especially here in Centre-du-Québec, supporting more than one in 10 jobs in the country. It contributes to things such as sustainable growth, the diversification of local economies and the creation of good jobs for Quebec's middle-class families, urban centres and regions.
Today, the Honourable Mélanie Joly, Minister of Tourism, Official Languages and La Francophonie, announced financial contributions so that tourism businesses in Centre-du-Québec can develop more unique experiences that will help them attract visitors from outside Quebec and abroad. The financial supports awarded by Canada Economic Development for Quebec Regions are broken down as follows:
The Centre-du-Québec Regional Tourism Association (Tourisme Centre-du-Québec) is receiving a non-repayable contribution of $288,000 over three years to continue its mission, which involves enhancing the region's tourism appeal. Tourisme Centre-du-Québec will therefore be able to implement a marketing plan and develop its tourism offering in order to attract diverse client bases. This assistance will ensure that the team responsible for development and marketing outside Quebec remains in place.
The Cranberry Interpretation Centre is receiving a non-repayable contribution of $90,000 to enhance its tourism offering, through a project intended to increase its accommodation capacity, improve the comfort of its visitors and the presentation of agricultural activities, and produce bilingual communication tools. This project will create six jobs.